March 3, 2026Wellness

Nature vs Allopathy:The rise of Traditional Wisdom

Need of Nature: Why the age of using natural ingredients is back, how traditional wisdom is still relevant in the supplement industry

Nature vs Allopathy: The age-old controversy

Why rely on herbal health supplements when targeted drugs are available at local pharmacies or a health store?

With advanced medical science, the world has seen reincarnation of healthcare through artificial intelligence, robotic surgeries, medical imaging enhancing the quality of healthcare treatment. Also, with online telehealth portals open 24x7, psychological care has become affordable and achievable. For eg, anyone suffering from stress or anxiety can refer to multiple apps for anxiety management. Similarly, we have multiple diagnostic tests for every ailment which are easily available nowadays at any medical store. With the bloom of high-speed internet, most people claim AI to be their ultimate health guide, searching common symptoms every minute for easy solutions. So, this question again pops up in our minds.

Why do we even need old Ayurvedic solutions in this 21st century?

This is because “all that glitters is not gold”. AI tools and trendy Instagram ideas are often not scientifically proven, and end up being temporary hacks failing to offer sustainable disease management. For eg: currently there is a global trend of mounjaro injections for weight loss adopted by influencers and celebrities but what no-one tells you is their harrowing maintenance costs, healthy lifestyle adaptation and severe side effects like direct loss of muscle mass.

Now let us understand if natural health supplements really work or just add a placebo effect in our daily lives. Apart from the direct leap in modern healthcare technology, allopathy has come around in the 16th century before which people depended on herbal concoctions offering unparalleled benefits. Natural or herbal sources are a trusted gold standard providing “traditional wisdom” holding the key to a holistic treatment approach targeting the disease from inside rather than preventing symptoms superficially. One of the biggest advantages lies in its minimal side effects, which is often boosted by these natural health supplements followed by a simple healthy lifestyle with dietary changes. Most modern allopathy treatment methods heavily rely on the “diagnose and treat” methodology after their manifestation of a cycle of medication with unavoidable side effects.

Why are Newedge Optimised Ashwagandha & Holybasil capsules costly?

If we consider the price of one Newedge Optimised Ashwagandha & Holybasil capsule, it is costlier than most Ashwagandha tablets or capsules available in the market. Now let us understand the price justification as to why these capsules have a higher cost margin. Cost of a natural health supplement mostly depends on the manufacturing process including formulation of the product for evaluation of it’s efficacy, consistency and durability as well. Intensive bioactive extraction processes automatically increase the cost since it provides highest bioavailability with the exact amount of Ashwagandha actually absorbed by our body. Since withanolides are absorbed in the intestine, they need a higher percentage for their bioavailability else they are lost in the rapid metabolism process. Newedge Optimised Ashwagandha & Holybasil has HPLC measured 35% withanolides content, using latest extraction methods using an ethanol and water based dual extraction. Thus, considering the withanolides concentration in average Ashwagandha tablet or capsule to be around 5-10% one Newedge Optimised Ashwagandha & Holybasil Complex capsule gives results equivalent to mutiple capsules of product X. Efficacy increases with bioavailability and so higher percentage of bioactive guarantees a higher measurement of effecacy. Moreover, in the ideal scenario most people take multiple health supplements one each for stress and anxiety, vitality, focus, concentration and boosting immunity. Forgetting loads of stress relief supplements, energy supplements, sleep supplements, Newedge Optimised Ashwagandha & Holybasil capsule combines the power of all these capsules in one, improving all these physiological parameters at the cost of one capsule that too with highest potency saving prolonged consumption. This way our product outshines standard market competitors in the field of nutraceuticals justifying the price gap per capsule cost in the nutraceuticals market.