Newedge Ashwagandha Ingredients & their importance

Adaptogens are non-specific substances that help our body in resisting various stressful situations or adverse conditions coming from physical, chemical, and biological stress factors. Studies have confirmed that adaptogens have varied expandable roles in improving physical and mental health through correction of hormonal imbalance, amplification of nerve signals, memory and thought processes, antiaging, and as well overall increase of total lifespan of an average human. Both Ashwagandha and Holy basil are adaptogens, which pose a natural solution to stress management, anxiety, fatigue, as well as overall mental health and well-being in humans. 

Ashwagandha is a magic plant scripted in ancient Ayurveda and the most common Ashwagandha benefits include calming down the nervous system and managing stress by optimising high cortisol levels. Shoden® Ashwagandha, is a unique Ashwagandha extract with the highest withanolide content, i.e. 35% which increases potency up to 7 times and affirms positive results at doses as low as 60 mg. Shoden® Ashwagandha is non-irradiated, 100% pure, passed all safety standards, non-GMO, with zero toxic additives, making it safe for consumption.

Also referred to as the “Elixir of Life" in Ayurvedic knowledge, Tulsi or Holy basil have been considered sacred and used since ages. Being the herb most extensively used for stress and anxiety reduction, Holy Basil is traditionally used as an adaptogen. Its mechanism of action involves modulation of the hypothalamic- pituitary-adrenal or HPA axis, regulating the common neurotransmitter systems like serotonin and dopamin and enhancing antioxidant mediated neuroprotection. Tulsi is mainly well known for the following purposes:

The importance of bio actives is directly linked to its efficacy and so Ocitum™ Holy Basil in Newedge Optimised Ashwagandha & Holybasil Complex is standardized to a potent 5% total Ursolic Acid, 5% Eugenol, and 0.5% Rosmarinic Acid. Holy Basil contains Eugenol, a 1-hydroxy-2-methoxy-4-allylbenzene compound, the active ingredient, and has the power of controlling brain functions through regulation of voltage gated cation channels and the subsequent release of neurotransmitters. 

Scientific studies claims that the presence of phenolic chemicals in Holy Basil extracts increase the antioxidant qualities possessed by the fresh leaves and stems extract. These substances including rosmarinic acid alongside considerable amounts of eugenol play in important role in increasing the antioxidant activity of the Holy basil extract (Arya et al.). The ratio of standardisation further increases the potency and bioavailability of the holy basil extract. It has been studied for its anti stress activities where the whole plant extracted with methanol, rosmarinic acid, ociglycoside, ursolic and oleanolic acid have been highly useful against chronic variable stress (Chalkual, 2026). Now, let us understand the benefits of Ursolic and Rosmarinic acid present in holy basil.